If you have participated, or you’re participating in a token launch for the first time, the process of safely and securely taking part in such an event requires research, preparation, and vigilance to understand the different behavior between the market and the crypto investors. OVERVIEW OF AN “ICO”. An initial coin offering or ICO is primarily used by startups wishing to offer products and provide services, most of the time related to the cryptocurrency and blockchain field. This popular fundraising method helps a company starting their business, to create a new coin, solutions or Dapps etc.